Advertising training courses and schools
AA, BA, B.Sc, MA, MBA in Advertising programs, certificates, diplomas and degrees

Total 39 training course(s)/program(s) at schools in United Kingdom.



De Montfort University

Training Centre/Campus: Leicester, , United Kingdom
Phone No.: +44 (0)116 255 1551

Advertising and Public Relations Management (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Advertising and Public Relations (PR) are fast-moving and highly competitive professions as well as being extremely popular career choices. To be successful in these fields you need talent, high-level skills and insight. This course will equip you with the in-depth knowledge, the specialist skills, the critical understanding and the confidence required for a successful management career in these industries.

This course provides the skills and knowledge to get ahead in an exciting career in marketing communications management. It is suitable for students with or without previous marketing experience and/ or qualifications.

The main aims of the course are to:
Equip you with sufficient knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications
Develop your expertise in advertising and public relations management
Prepare you for your future career with advanced communication skil... [Read More]

Advertising and Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This course will prepare you for a career in advertising, public relations or marketing. You will develop an in-depth understanding of buying behaviour, marketing communications tools and activities, target audiences and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning.

We are an Institute of Direct Marketing (IDM) Key Educational Partner.
Recent graduates have gone on to careers such as brand manager for Barbie, assistant trading manager at Boots No7, and senior PR and marketing executive at market research company GfK
Achieve professional qualifications alongside your marketing degree with a course that is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award
In our Fox’s Lair!® assessment, similar to Dragon’s Den, you receive feedback from real-life entrepreneurs and develop the skills employers look for ?teamwork, project management, commun... [Read More]


e-Careers Limited

Training Centre/Campus: Stansted Mountfitchet, Essex, United Kingdom
Phone No.: 0044(0)1279 799 444

Advertising Business Practice (Diploma)

Course Format: Online / Virtual Classroom / Webinar  V

The first unit provides an overview of the business roles of advertising. Topics include: Advertising within the marketing mix; results of advertising; client/agency relationships; media/agency relationships; how advertising agencies are conducted and organised; influences on advertising costs; agency finances; developing, planning and spending on a campaign; client briefings; presentation skills; strategic planning in an agency.


University of Surrey

Training Centre/Campus: Guildford, Surrey, United Kingdom
Phone No.: +44 (0)1483 300800

The Language of Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This module will teach you how to apply concepts from linguistics, in particular pragmatics, and semiotics to the analysis of advertisements. It will examine how advertisement designers exploit linguistic and visual means in order to communicate messages and to persuade their recipients. It will consider advertisements in various media, including newspapers/journals, radio, TV and the internet, and will examine the effect of culture on the production and perception of advertisements.


Kingston University

Training Centre/Campus: London, England, United Kingdom
Phone No.: +44 (0)20 8417 9000

Marketing Communications and Advertising (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

The Marketing Communications and Advertising MA will be particularly beneficial to recent graduates who are seeking employment in an area of marketing communications such as advertising, public relations, direct marketing, sales promotion or sponsorship.

What will you study?
The Marketing Communications and Advertising MA provides the opportunity for learning and research in the area of marketing communications theory and practice. The course also provides an opportunity to study the closely related topics of marketing management, marketing strategy, market research and buyer behaviour so that integrated marketing communications is examined in the context of marketing management in general.

Advertising & the Creative Economy (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

The UK’s advertising market is rated as the fourth largest in the world, producing world-class TV formats and output. However, turning creative ideas into successful advertising services requires a fusion of different business and creative skills.

If you would like to develop/enhance your career or create your own business in the advertising sector, the Advertising & the Creative Economy MA course is ideal. It will help you to explore and understand creativity and its management not only in the advertising sector but also across the creative industries whilst equipping you with entrepreneurial skills.

What will you study?
By the end of the course, you will be equipped with an in-depth knowledge of the advertising world but also practical and entrepreneurial skills needed to succeed in this creative industry.


University of Essex

Training Centres/Campuses: Colchester, Loughton, Southend-on-Sea, England, United Kingdom
Phone No.: +44 (0) 1206 873333

Advertising, Marketing and the Media (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace and these areas form an important commercial function within businesses and organisations. The study of advertising and marketing is an established and important area within business and management studies and the sociology of consumption and consumer culture.

This course will investigate key theoretical and substantive debates in the critical study of advertising, marketing and media. You will analyse the advertising industries in Britain, North America and newly emerging economies like India, examine the use of branding and developing brand cultures and examine the wider concept of advertising, marketing and consumption. You will also look at recent developments from actor network theory on market devices.

You will be introduced to primary research materials, like market research data. You will explore debates about the historical rise of marketing-... [Read More]


Manchester Metropolitan University

Training Centre/Campus: Manchester, England, United Kingdom
Phone No.: +44 (0)161 247 2000

International Creative Advertising (Certificate) (Diploma) (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This programme combines expertise and resources from the Business School and the Manchester School of Art to meet the industry’s demand for professionals who understand both the commercial and creative aspects of the rapidly changing international advertising business.

The programme covers commercial, theoretical and creative units and provides opportunities to undertake practical projects. You will be encouraged to participate in student competitions such as those run by the British Design and Art Direction Association, the Young Creatives Network and OpenAd.net,

A Postgraduate Diploma is awarded on successful completion of the taught units. To achieve the MSc you must also complete a project-based dissertation.



Art Direction and Media · Faculty of Art and Design

This unit introduces you to considering the verbal and visual interpretation of ideas, beyond initial sketches, taking into consideration all the aspects which help ‘sell?the i... [Read More]


The University of Sheffield

Training Centre/Campus: Sheffield, South Yorkshire, United Kingdom
Phone No.: +44 114 222 2000

Cultural and Creative Industries (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Core modules
•Managing People in Organisations
•Accounting and Financial Management
•Marketing
•Strategic Management
•Introduction to the Creative and Cultural Industries
•Research Methods
•Cultural Leadership and Management

Optional modules

Choose two from:
•Marketing Creative and Cultural Industries
•Music Management Environments
•Public Policy Through Leisure
•Branding
•Critical Issues in Tourism

Teaching
•Lectures
•Seminars
•Case studies
•Group work for collaborative learning
•Web-based discussion groups

Assessment
•Individual assignments
•Group projects
•End-of-semester examinations
•Dissertation


University of Leeds

Training Centre/Campus: Leeds, West Yorkshire, United Kingdom
Phone No.: +44 (0) 113 243 1751

Advertising and Design (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This innovative and distinctive course is run by the School of Design and Leeds University Business School. The concept behind the course is the continuing fusion between advertising and design. It is at this point of convergence, along with a rapidly expanding media landscape, from which the most interesting ideas emerge.

The course enables you to focus on a creative approach to solving communication problems in advertising and branding. Alongside this, you will study theoretical modules to provide you with insight into the strategic thinking necessary to create effective and memorable communication campaigns.

The core modules, studied in the School of Design, are: Visual Communication; Persuasion; Integrated Communication; and a Creative Direction project or dissertation. You will study these alongside modules offered by the Business School: Consumer Behaviour; Marketing Communications; Marketing Strategy; Advertising; and Media Policy.

Optional modules... [Read More]

Advertising and Marketing (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Our MA Advertising and Marketing has been designed to equip you for a successful marketing career, offering a particular focus on advertising and marketing communications. Our programme explores and assesses contemporary developments within marketing/marketing communications theory and practice, offering a balanced academic and hands on pragmatic programme of study. Specialist modules include: public relations and corporate communications, advertising, media policy and relationship and direct marketing.


Lancaster University

Training Centre/Campus: Lancaster, , United Kingdom
Phone No.: +44 (0)1524 65201

Psychology of Advertising (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This novel MSc is designed to link psychological research skills and knowledge of human behaviour with the domain of advertising. A major feature of the course is that you will undertake your dissertation research via a funded placement with a commercial organisation involved in developing, using or distributing public media who have advertising research requirements.



During the course, you will experience both academic and practitioner contributions, and will acquire a firm understanding of issues such as:



How is success predicted by the characteristics of people receiving advertising media as well as the characteristics of those who develop the media? What causes campaigns to fail? How cognitive, social, developmental and neuropsychological factors combine to influence advertising communications, and much more.



You will be well placed for client or agency opportunities in advertising planning, marketing communications, m... [Read More]


Lancaster University Management School

Training Centre/Campus: Lancaster, , United Kingdom
Phone No.: +44 (0)1524 510752

Advertising and Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This degree builds on the Marketing department’s long-established success in undergraduate and postgraduate studies in Marketing, and adds a special focus on the theory and practice of advertising. The course has been designed by staff with experience in international advertising agencies. This is a three-year degree scheme with some opportunity to study related subjects within the scheme.

Topics studied include the psychology of persuasion and attitude change, semiotic analysis of symbolic communication, the transfer of cultural meaning, statistical methods, strategic advertising management, creative strategy development, media research and planning, advertising research and campaign evaluation, advertising planning using computer simulation technology.

Teaching methods include lectures and small tutorials, as well as a variety of project work in groups developing the skills of working in teams and making presentations. In the final year the course culmi... [Read More]


The Manchester College

Training Centre/Campus: Manchester, , United Kingdom
Phone No.: 08000688585

Graphic Design and Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This well-established and creative programme is aimed at individuals who would like to develop a detailed understanding of print in Graphic Design and Advertising through assignment-based projects. Well suited to students progressing from National Diplomas or A-Levels, strong emphasis is placed on typography and composition (within Graphics) and development of creative ideas (within Advertising) and the relationship between the two. The tutors have industry experience and contacts bringing live briefs and real clients for students to create work for. A series of guest lectures show current work and discuss their career paths in the industry.

Through practical projects, students develop specialist skills in conceptual thinking, critical analysis, idea generation and creative problem solving whilst studying the history of creativity to inform their own work. A grounding in design theory, creative problem solving and application skills is followed by a second year providi... [Read More]


The Chartered Institute of Marketing

Training Centres/Campuses: Birmingham, London, Manchester, Maidenhead, , United Kingdom
Phone No.: +44 (0) 1628 427120

Advanced SEM - Paid Search Advertising Workshop

Course Format: On-Site / In-House / Private Tutoring  V


What you will learn
Research, plan, co-ordinate, and implement structured PPC campaigns.
Measure the results of your PPC investment.
Make the best use of your budget and work with SEO.
Win support for PPC and avoid the common accusations from stakeholders of ’it’s too expensive’.
Learn valuable hints and tips that can improve the focus, process and techniques of PPC.
Gain a broader understanding of the role of PPC within the overall marketing plan.

Course content
Paid search and quality based bidding (keywords, creatives, bids and landing pages).
Performing keyword research.
How to build a ROI model.
Identifying the best bid positioning.
Apportioning PPC spend according to your aims.
How to get better results from existing campaigns.
Collecting, measuring and managing PPC reporting.
The right PPC mix for your market.
PPC copywriting.
How to put together a workable PPC plan.
Integrat... [Read More]

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